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Event Calendar

Thursday, February 7, 2019

InnerView Webinar - Putting Brands First: Mobilizing Your Team When Marketing Priorities Shift

Start Date: 2/7/2019 1:00 PM EST
End Date: 2/7/2019 2:00 PM EST

Organization Name: PACE

Christine Haerich
Email: chris.haerich@paceassociation.org
Phone: 317.816.9336

Putting Brands First: Aligning Brand Strategy with Contact Center Operations to win over Customers and Employees
Session #3: “Brand Triggers” – Mobilizing Your Team When Marketing Priorities Shift
In our first webinar in the series, we discussed why it is so important to align contact center operations with the company brand strategy.  In our second session, we talked about how to translate the brand into behaviors and then make those behaviors second nature for the agents who talk to customers every day.  In our third session we will discuss how to mobilize your brand representatives when the marketing strategy changes.  We’ll talk about the marketing “triggers” – from product launches to full re-branding – that will require your agents to adapt and how to mobilize them to represent the brand successfully.
Session Outline 

  • Key brand-driven events (“triggers”) that require your team to mobilize.
  • How can contact centers can stay aligned with the brand strategy even when the brand is always evolving.
  • Pitfalls to avoid so your agents don’t lose faith in their products and services.

Online Registration

Registration is Closed
Closed: 2/7/2019 2:00 PM

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